By Sam Young
Most people have a general idea of what marketing is, but the idea is often difficult for them to put into words. While marketing always boils down to one goal — creating demand for a product or service — there are countless ways to go about it, and as such, there are countless options for landing a career in marketing. I’ve tried to list most of the general options in this article and also tried to explain how you can use your time at the Mount to prepare for these job options.
Marketing Analytics These marketers collect and analyze data on relevant topics to meet a marketing objective. For example, marketing analysts might collect and review survey data to see how they could better improve the customer experience. They may also collect data on the purchasing behavior of specific demographics to see if they are viable target audiences for new product campaigns. One of the most ingenious applications of marketing analytics I’ve heard of had employees tracking weather data and health insurance withdrawals in target areas to estimate the demand for cold and flu medication. The potential applications of this field are countless. Any combination of Math and Business majors and minors from the Mount from the mount will definitely help prepare you for this field and with the number of overlapping classes in these areas, it’s not uncommon to double major. Continue Reading
Every other week, the My First Year blog will be sharing stories of faculty so that our freshman students can get to know their professors a bit better and hear some of their advice for new students.
Anthony Scardillo, DM, MBA, Assistant Professor of Marketing
Division or School: School of Business
Number of Years at the Mount: 1
Hobbies/Recreation: Family; Morning walks; Cooking and Tinkering with my 1966 VW Beetle
What students don’t know about me: I used to sing in a Barbershop Harmony Quartet
Marketing is about getting your product noticed by the consumer with the intent to sell that product. And the hardest part is getting your product noticed in today’s extremely cluttered and competitive market.
Using that context, if a student wants to “break the ice” with a professor, they need to view themselves as a “product” and determine what attributes you have that would help you get noticed – and ultimately “selected” by the consumer (The Professor). Continue Reading
In our “Meet the Mount” series, we’ll be highlighting some of the Mount’s people – our students, faculty, staff, and alumni – who make this college the wonderful community it is.
Trevor Dyess ’19
Class Year: Senior
Major: Business Management and Administration, 5-year BS and MBA program
Campus activities/jobs: Admissions Ambassador
Favorite spot on campus: Lacrosse field
One word to describe the Mount: Home
Career aspirations: eSports or video game business associate or advertising professional
Favorite experience at the Mount: The Business and Law of Sports and Entertainment in the Hudson Valley panel, especially meeting Brandon Steiner of Steiner Sports. It was nice to meet someone who’s been through it and done it.
What is your Mount story? Contact us at firstname.lastname@example.org to share your Mount experience!
Today, we will hear from Jacob Gaydos, who spent the spring semester in Ireland interning with Eventhaus, full service event planning and marketing company. Here, he will tell you all about his experience. Continue Reading
In exactly twelve days, Jade Hanley and Emily DiBiase will become graduating members of the Class of 2015. As the students who have brought you Knight Life for the past few semesters, Jade and Emily wanted to share some of their advice with the Class of 2019 before they become official alumnae of the College.
On Opening Day
Jade: Don’t stress out on moving in with “strangers” because these people quickly become your Mount family. I’m still friends with my first roommates! Opening Day is a good time to get to know each other. This is also a crucial time to set up schedules. You should always know your roommate’s schedule (like when they wake up in the morning). Also, don’t be afraid to set up a cleaning schedule right away! It’s better now in a definitive format than later when dust bunnies are taking over.
Emily: Opening Day will be one of the most stressful and yet absolutely wonderful days of your life. The people who you meet today will be your classmates, co-workers, and best friends for the next four years and beyond. Make this a day to reinvent yourself and be whoever you want to be in a brand-new place! Also, go to the Club Fair on Opening night; getting involved on campus will make the Mount seem like your home in no time. Continue Reading